Integrated Marketing Communications (IMC) is a cross-functional approach to marketing communications concerned with developing relationships with customers and other stakeholders. IMC ensures that the marketing mix including paid marketing communications along with strategic public relations are fully integrated to fully maximize the way an organization communicates with the marketplace. IMC also takes into account many online and offline marketing communications and public relations channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, affiliate, email, banner to latest web related channels for Webinars, blogs, RSS, podcasts, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, billboard, event, radio, and television.

IMC is the optimal way to target consumers today because it is consumer-centric enabling consumers to self-select media that is most accessible and convenient. It is also a very realistic and practical approach to maximize the client’s budget with precise market-specific target. At ARG, we are experienced in the most up to date media choices and incorporate Integrated Marketing Communications practices into all of our client programs